TikTok is introducing a updated setting that enables them to lessen the quantity of AI-created media appearing in their streams. This initiative comes as the company revealed that it now features in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale rollout. This development comes amid a rise in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising video streams on another major platform only show content made by AI. A considerable share of this output is considered mass-produced AI material, a term for substandard, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to give people the option to see more or less of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service identified as artificially created. In total, in excess of 100 m media items are uploaded to the service daily, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of artificial media they watch by opening the “manage topic” option in the platform and picking AI-made media. Other topics that can already be modified under the setting include politics, style, aesthetics, and dance.
AI Disclosure Rules
The platform’s guidelines require content makers to identify lifelike artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Furthermore, the platform will henceforth add an AI-generated label to content made using its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This measure is intended to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2m educational fund for experts and institutions to create educational content about using AI responsibly. This project will assist non-profit groups specializing in educating computer science.
Platform Protection
The video-sharing app has supported its content review process, amid debate over proposals to cut jobs for hundreds of safety staff in the UK. TikTok is set to cut 439 jobs in its content moderation team in London, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but AI can protect employees by eliminating the most distressing content ahead of it gets reviewed by people. The platform announced a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
